2025
Creators by Crowdriff
UX/UI Case Study + Design System
Creators by Crowdriff is a specialized content marketplace and management platform designed to connect travel brands, such as tourism boards (DMOs), hotels, and attractions—with local content creators.
It is part of CrowdRiff, a visual marketing company. While the main CrowdRiff platform focuses on curating user-generated content (UGC) from social media, the "Creators" branch is a managed service where brands can commission specific, high-quality short-form videos.
Industry
Travel, B2B, Marketing, Technology
My Role
Lead UX/UI Designer
Toolkit
Brief
Transform a sub-brand into a high-converting digital home. I was tasked with designing and building the first-ever website for Creators by CrowdRiff, a platform connecting travel brands with short-form video creators by inheriting the established "CrowdRiff" visual identity and adapting it for a creator-focused audience.
Sitemap & User Flows
